The story of a pattern

The story of a pattern

Missoni is globally famous brand born by Rosita and Ottavio Missoni, who together started a small knitting company in 1953 in Lombardy. Focused on fashion, they created numerous knitwear collections that finally brought them Neiman Marcus Award in 1973, fashion award equivalent to the Oscar in film industry.

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What made the brand recognizable is the zig zag pattern born in 1962, appearing on most of their collection items in inummerable variations. Spanning decades, collections and product types, the pattern appeared to be that one statement detail that differentiated the brand from all others in the fashion world.

The brand broadened its influence and creativity into the world of decoration, developing home textiles, furniture, wallpapers and lighting collections.  All in The Pattern, incarnated in strong geometric or softer sinusoidal shapes, in bold or pastel color combinations.

We find Missoni’s zig zag a powerful visual element that conquered the world of design, inspiring always new creative incarnations and bringing some joyfull waves to our homes!

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